ABOUT

Every abstraction built to solve a complex problem eventually becomes the problem itself.

Three decades of building enterprise products taught us this — and it is the first principle we wrote into Zeflash.

For forty years, ERPs have asked businesses to bend around them. Rigid workflows, brittle integrations, screens designed for data entry instead of decisions, and AI added as an afterthought once the architecture was already locked in. The result: software that captures what a business did, but rarely helps it think about what to do next.

Zeflash is an AI-native ERP, rebuilt from the ground up. Accounting, manufacturing, distribution, procurement, and everything that connects them — re-architected with intelligence as the substrate, not a feature on top. Documents understand themselves. Transactions resolve their own context. The system surfaces what matters before you go looking for it.

We didn’t set out to build an ERP with AI inside. We set out to build the ERP that becomes possible only when AI is at the core.

Our conviction is simple: users shouldn’t have to learn the software. The software should learn the user.

The people behind Zeflash.

A small, deeply experienced team building enterprise software from the ground up.

Sudhir Yadav, Co-Founder at Zeflash

Sudhir Yadav

Co-Founder

Four decades building enterprise software for Indian MSMEs. Veteran entrepreneur and product leader with a working understanding of how complex supply chains actually run — from the factory floor to the distributor's ledger. B.Tech in Electrical Engineering from IIT Roorkee.

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Harsh Yadav, Co-Founder at Zeflash

Harsh Yadav

Co-Founder

Founded Zeflash on a single conviction: every abstraction built to solve a complex problem eventually becomes the problem itself — and the only way out is to start over with intelligence at the core. Previously Product Owner at high-velocity AI and B2B SaaS startups including hercules.ai and SkillsCaravan, where he built the instinct for product depth paired with hands-on technical rigour. Engineer by training (Manipal Institute of Technology).

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Shikhar Shiromani, Senior Technical Consultant at Zeflash

Shikhar Shiromani

Senior Technical Consultant

Senior Software Engineer at NVIDIA on the DGX server software team in the Bay Area. Fully-funded graduate of Georgia Tech in Computational Science & Engineering (4.0 GPA). Published AI safety research at ACML 2025 (ChameleonBench) and on hallucination mitigation in frontier LLMs. Advises Zeflash on AI infrastructure, evaluation, and applied ML.

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Pranjal Kumar Maurya, Technical Lead at Zeflash

Pranjal Kumar Maurya

Technical Lead

Software Developer at qikfox Cybersecurity Systems, with a computer science background and a sharp instinct for clean abstractions. Leads engineering across the Zeflash platform — from data model and APIs to the intelligence layered on top — holding the line on software designed to be operated by both humans and AI.

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Aarat Bhatnagar, Senior Product Consultant at Zeflash

Aarat Bhatnagar

Senior Product Consultant

Product Engineer at HighLevel, previously at PayU Payments — where his team placed top five at Hack@PayU's GenAI Hackathon. Multiple "Most Valuable Partner" and "Above and Beyond" recognitions across both. IIT Madras alum. Advises Zeflash on product strategy, prioritization, and go-to-market.

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Pratulya Krishna, Operations Research Consultant at Zeflash

Pratulya Krishna

Operations Research Consultant

Senior Data Scientist at Grab (Singapore), with prior experience across Tokyo, Bengaluru and New Delhi. IIT Kanpur alum — first prize at an IEEE inter-university paper presentation. AWS-certified, IBM Data Science Professional, conversational in Japanese. Advises Zeflash on the operations-research problems inside manufacturing and distribution workflows.

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Come and argue with us about ERP.

The best conversations we have start with someone telling us what every other system got wrong.