Food and FMCG
Short shelf lives, thousands of pack sizes, distributor schemes with real budgets, and food-safety control points that must be recorded, not remembered.
The things we hear most in this trade.
- “Dairy expires in two days and our system thinks in months.
- “Our distributor rebate spend blew the budget and nobody noticed.
- “Which pack size carries which tax?
- “The auditor wants the temperature log for the cook step.
Capability, and the outcome it buys you.
Near-expiry thresholds per product family — 2 days for dairy, 90 for pharma — and First-Expiry-First-Out picking
short-life stock moves first.
One product, many packs — sachet, pouch, carton, pallet — each with its own barcode, MRP and rates; different pack sizes can carry different tax classifications (a 25 kg drum versus a 500 g retail bottle)
the shelf and the tax return agree.
Distributor trade schemes with budgets and per-customer and per-day caps that hold even when two terminals fire at once; a campaign auto-pauses at 80% spent
spend cannot overrun silently.
Combos ("shampoo + conditioner, 15% off"), coupons and launch offers, all GST-correct and calendar-driven
marketing runs on rails.
Food-safety critical control points on each routing step (HACCP and FSSAI) with temperature or humidity limits, operator sign-off or two-person verification
the cook step has its log.
Regional stock alerts ("keep 10,000 units across North India") and per-warehouse reorder points
the depot never runs dry.
Warehouse types including retail counters and job-work locations; a warehouse can carry its own GST registration and state
inter-state transfers are classed correctly.
Target schemes by real attributes — anything stored at 2 to 8 degrees, organic, retailers in a turnover band — and the audience updates itself
no hand-picked lists.
Supplier scoring and incoming inspection on every lot or every Nth lot
ingredient quality is measured, not assumed.
A dairy runs a "buy 20 get 2" scheme on a 2-day yoghurt with a fixed budget across 400 retailers. Every morning First-Expiry-First-Out pushes the earliest batch out first; a retailer's 40-unit order gets exactly 4 free as a composite supply; at 80% of budget the scheme pauses itself and alerts the manager. The pasteurisation step's temperature limit is a control point; the operator's sign-off is on the batch record when the FSSAI auditor asks.
The standards and regulations this industry answers to.
- FSSAI
- HACCP
- GST on free goods and combos
- E-way bill on inter-state movement
- MRP labelling
Talk to us about food & fmcg.
Bring the hardest thing you have had to prove — the lot that failed, the return nobody could place, the audit that cost you a week. That is the demo.